Our Story
The Journey
Hmble Hstle Clothing started as a non-profit organization selling t-shirts to raise funds for their programs and initiatives. The initial designs were received well, and as the brand grew, it became a successful lifestyle brand with a physical retail shop in Roanoke, Virginia. Despite the growth, the brand has stayed true to its roots of giving back to the community, and the philosophy of taking "U" out of the equation and focusing on serving others remains at the core of the brand's mission and values.
Founder Xavier Duckett left his 9-5 job to work full-time at the non-profit and further develop his photography skills. The brand's Black History hoodie, missing "U" in the name, became their first piece of clothing with the Hmble Hstle logo. The brand's success shows that starting with a simple idea and a passion for giving back can lead to a successful business and that focusing on serving others can fortify the hustle spirit and humble mentality.
Take “U” out of the equation, add a focus towards serving others, and you'll begin to fortify your hustler spirit and humble mentality.
Telling Our story
Our project started with designing and producing t-shirts for The Humble Hustle non-profit, with one singular message: Keep Giving. We sold our tees at local events, festivals, and our own pop-up shops to increase awareness of our mission. Xavier began selling t-shirts to raise money for the organization’s programs and initiatives until he separated the two and that birthed, HMBLE HSTLE Clothing.
Our founder, Xavier Duckett, was still working his 9-5, which was crippling his ability to put his creativity and passion to grow the vision that started The Humble Hustle Company. Later, however, he took the leap of faith and stepped away from his routine, and began working full-time on the non-profit and further developing his skills in photography.
In 2017, we began our efforts towards finding a physical building to set up shop for the non-profit. After some creative brainstorming, Hmble Hstle Clothing grew into a retail shop based in Roanoke, Virginia, the end-game has remained the same. We aspire to be a staple in the world of urban streetwear with an emphasis on giving back to the communities we serve.
Our Black History hoodie became our first piece of clothing with the Hmble Hstle logo on it. Although it was very well received, one question kept coming up — “What’s with the missing “U”? — to which we respond with the philosophy that drives our brand.
